Establishing a regular blog is a great way to pick out the best of the best, just like ducklings like to do in their search for bugs.
By Shelley Widhalm
A #blog is like a wayfinding sign for a business that directs online traffic nearly to your front door.
Blogs get attention, create relationships and build brands—just as signs hanging outside a retail store or restaurant direct, guide and welcome visitors to stop in. The difference is that blogs consist of short paragraphs, headlines, subheads and visuals, while signage is about the quick and simple—the business name, logo and identity.
With more than 150 million blogs worldwide, how can businesses compete? With a few fast and fun tips of course.
Blogs position the business owner as a leader and authority on the subject matter—whether it’s cookies, coffee or clothes. They educate and inform. They provide authentic storytelling. They bulk up a website with great content and bring in more traffic. And they create #SEO value, especially with keywords helping with rankings.
Plus, blogs separate businesses from the competition and give them a mom-n-pop friendly invitation or welcome mat.
To be effective at blogging, here are a few fast tips and even more fun tips.
The Fast Tips
- Blog consistently—most sources say once a week is preferable, but less or more is acceptable, especially when it’s on an expected day or date.
- Consider length and depth—short is 300 words, middle is 300 to 500 words, and long is 600-plus words. Blogs range from content-mill quality to something that is original, well-researched and handcrafted for the audience and customers.
- Throw in some bullets—they help with quick absorption of copy and are easier to remember.
The Fun Tips
- Think about your reasons for blogging and make a list.
- Figure out where to find content for each blog post and make another list.
- Come up with some catchy headlines.
- Include a Call to Action to identify what viewers can do next.
- Figure out where to share the post after hitting Publish? What are three things that can be done with the blog now or in the future?
Three Final Tips
Remember to show voice and personality, so that the blog stands out, and talk about what’s relevant and enjoyable.
Realize that building up traffic and an audience takes time.
And, lastly, set aside the time to blog, or hire someone to do it for you.