Blogging is a great way to let potential customers and clients know that you are OPEN for business.
By Shelley Widhalm
Does blogging lead to anything or is it like holding up a one-inch sign trying to get noticed among the much bigger, flashier signs?
Blogs, just like self-published books, have become the modern business card for business owners, writers and entrepreneurs who want to get their ideas and written content to readers, customers and clients.
For those who see writing as a chore or a time sucker, is starting or continuing a blog such a good idea? Are blogs necessary to promote your writing, your project, your newest product or your business? Or do they keep you away from what you really want to do?
Blogs and other written content get favor from Search Engine Optimization, which give businesses, nonprofits and individuals higher online rankings, especially for recent content.
There are other advantages too. Blogs help with marketing, branding and creating a platform. They demonstrate expertise and authority in a niche—readers over time will value your knowledge and how you relay that knowledge, your values and what you see as important. They also create relationships and convert readers to customers, resulting in engagement and a following.
Top 7 Blogging Tips
To get your blog noticed and to get that engagement from readers, here are a few things you can do to improve your blog in the New Year.
- Post on a regular basis at the same time and on the same day. Optimal is once a week and not randomly with gaps in time and too many different topics.
- Write short- or medium-length blogs, instead of long blogs that become similar to articles or white papers. Short blogs are about 200 to 400 words, medium-sized blogs, 500 to 700 words, and article-type blogs, 1,000 words are more.
- Create blogs that educate, inform or entertain and not just to fill space for that SEO. Blogs produced through content mills are produced for clicks and provide little meaning and value and only are about quantity.
- Write toward your target market. Think about whom you are you writing to, what voice you want to use to reach them and what it is you want to say.
- Figure out what you want to say. You can talk about your business, your newest product or service, your latest book or your artwork. You can show your process of creation or give a behind-the-scenes look in your business. And you can talk about your life as a business owner, writer or artist.
- Include photos or images to make the blogs more appealing. If a photo idea doesn’t seem readily apparent, find a theme to go with your blog, such as a landscape feature or type of sign (I’ve used Open signs to let readers know the client is ready for business).
- Promote the blog on social media at least three times, preferably every other day.
The Advantages of Blogs
Blogs have many advantages. They can bring traffic to your website and hopefully into your business. They build relationships with readers through regular connection. And they separate you from the competition.
Lastly, make your business or what you have to offer look personal and inviting. Blogs are that great and flashy Open sign.