By Shelley Widhalm
Blogs, articles, white papers and website content serve as a business’s billboard, catching attention among all the busyness of online traffic.
To get that attention, the writing needs to have staying power, attracting and keeping online readers from the first sentence through the middle to the end. Have you ever read half an article, or gotten bored and seen how much longer you have to go? For your business, you want to avoid the halfway readers.
Hiring a professional writer gets and keeps readers reading. A writer gives businesses the catchy words in a well-crafted piece to tell their story, present the latest service or product and talk about what goes on behind-the-scenes. Readers who want to stay will become your fans and eventually your customers.
Having a professional writer on your team has three benefits.
They are Your Expert
You need to have that expert status, and blogs and other written content demonstrate you know your topic and can explain the key features of your product and service, while also detailing the value of what you have to offer. You quickly show how you can meet a customer’s pain points and solve their problems.
They are Your Time
Writing takes time, skill and energy, and if you want to focus on what you do best, writing becomes a detractor and your own pain point. Writers love to write, so they can fill in that gap while giving you the great content you need to promote, market and brand your business.
They are Your Eyes
Writing is a way of observing, and writers know how to find the interesting and pertinent details. They know what’s important and relevant. They know how to describe without over describing or leaving blanks. They tell just enough of the story.
Lastly, hiring a professional writer gives you great writing with the right amount of content, telling the story in a fun, interesting, compelling way.